Forbes -
15 Jan 2014 23:20

Whether you are launching a new company or just a new feature for your startup, good PR can help build your reputation and customer base in a cost-effective way. Larger companies have the luxury of hiring PR firms to help them get media placements, but even if you are working on a shoestring you can still get a lot of attention if you are smart about it. Instead of creating one press release and sending it to everyone you can find online, a targeted approach takes less time and yields far better...
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